Ikea’s new magazine ad encourages women to pee on it!

ikea-pee-hed-2018
January 10, 2018 | by: russellmackenzie

Sounds a bit gross, and maybe it is — but there’s a twist.

If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits.

The ad is running in Amelia magazine, one of Sweden’s most influential magazines for women.

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