Lobster business booming because of Beyonce? - FX101.9

Lobster business booming because of Beyonce?

September 16, 2016

Lobster business booming because of Beyonce?

The lobster business is booming…partially because of Beyonce apparently.

Fishermen are hauling in record catches. Prices are the highest they’ve been in over a decade because of the low loonie, growing demand from China and what they’re calling the Beyonce bouce.

Red Lobster reported its sales surged 33% on Super Bowl Sunday because of Beyonce’s song Formation, in which she mentions Red Lobster.